# Lesson Plan: Types and Functions of Distribution IV
## Subject: Marketing
## Grade Level: Senior Secondary 2
## Duration: 60 minutes
### Learning Objectives:
By the end of this lesson, students will be able to:
1. Identify and explain different types of distribution channels.
2. Understand the functions of distribution in marketing.
3. Analyze and compare the advantages and disadvantages of various distribution channels.
### Materials Needed:
- Whiteboard and markers
- Projector and computer
- Printed handouts on distribution channels (optional)
- Case study or examples of real-world companies
- Index cards
### Lesson Outline:
#### I. Introduction (10 minutes)
1. Greeting and Attendance
2. Icebreaker: Quick question - "What comes to mind when you hear the word 'distribution'?"
3. Objectives Overview: Provide an overview of what students will learn today.
#### II. Direct Instruction (15 minutes)
1. **Types of Distribution Channels**
- **Direct Distribution**: Explain how products go directly from manufacturers to consumers.
- **Indirect Distribution**: Discuss the role of intermediaries, including wholesalers and retailers.
- **Dual Distribution**: Explain how manufacturers use more than one channel simultaneously.
- **Reverse Distribution**: Discuss how products move from consumers back to manufacturers (returns, recycling).
2. **Functions of Distribution**
- **Transactional Functions**: Explain activities like buying, selling, and risk-taking.
- **Logistical Functions**: Focus on transporting and storing products.
- **Facilitating Functions**: Discuss services like financing, grading, and marketing research.
#### III. Group Activity (15 minutes)
1. Divide the class into small groups.
2. Provide each group with a case study or example of a company (e.g., Amazon, Coca-Cola, Nike).
3. Ask the groups to identify the distribution channels the company uses and discuss the functions these channels serve.
4. Groups should prepare a brief presentation on their findings.
#### IV. Group Presentations (10 minutes)
1. Each group will present their findings.
2. Encourage questions and discussions after each presentation to deepen understanding.
#### V. Q&A Session (5 minutes)
1. Open the floor for any questions students may have about the lesson.
2. Review the key points covered during the lesson.
#### VI. Conclusion and Homework Assignment (5 minutes)
1. Summarize the main points of the lesson.
2. Homework Assignment: Ask students to find an everyday product and research its distribution channels and functions. They should prepare a one-page report on their findings.
### Assessment:
- Participation in group activities and presentations.
- Quality and depth of insights during the Q&A session.
- Homework assignment submission and evaluation.
### Additional Notes:
- Encourage students to think critically about the importance of distribution channels.
- Provide real-world examples to make the lesson more relatable.
- Use visuals and diagrams to illustrate complex concepts for better understanding.