Lesson Plan for Senior Secondary 2 - Marketing - Types And Functions Of Distribution Iv

# Lesson Plan: Types and Functions of Distribution IV ## Subject: Marketing ## Grade Level: Senior Secondary 2 ## Duration: 60 minutes ### Learning Objectives: By the end of this lesson, students will be able to: 1. Identify and explain different types of distribution channels. 2. Understand the functions of distribution in marketing. 3. Analyze and compare the advantages and disadvantages of various distribution channels. ### Materials Needed: - Whiteboard and markers - Projector and computer - Printed handouts on distribution channels (optional) - Case study or examples of real-world companies - Index cards ### Lesson Outline: #### I. Introduction (10 minutes) 1. Greeting and Attendance 2. Icebreaker: Quick question - "What comes to mind when you hear the word 'distribution'?" 3. Objectives Overview: Provide an overview of what students will learn today. #### II. Direct Instruction (15 minutes) 1. **Types of Distribution Channels** - **Direct Distribution**: Explain how products go directly from manufacturers to consumers. - **Indirect Distribution**: Discuss the role of intermediaries, including wholesalers and retailers. - **Dual Distribution**: Explain how manufacturers use more than one channel simultaneously. - **Reverse Distribution**: Discuss how products move from consumers back to manufacturers (returns, recycling). 2. **Functions of Distribution** - **Transactional Functions**: Explain activities like buying, selling, and risk-taking. - **Logistical Functions**: Focus on transporting and storing products. - **Facilitating Functions**: Discuss services like financing, grading, and marketing research. #### III. Group Activity (15 minutes) 1. Divide the class into small groups. 2. Provide each group with a case study or example of a company (e.g., Amazon, Coca-Cola, Nike). 3. Ask the groups to identify the distribution channels the company uses and discuss the functions these channels serve. 4. Groups should prepare a brief presentation on their findings. #### IV. Group Presentations (10 minutes) 1. Each group will present their findings. 2. Encourage questions and discussions after each presentation to deepen understanding. #### V. Q&A Session (5 minutes) 1. Open the floor for any questions students may have about the lesson. 2. Review the key points covered during the lesson. #### VI. Conclusion and Homework Assignment (5 minutes) 1. Summarize the main points of the lesson. 2. Homework Assignment: Ask students to find an everyday product and research its distribution channels and functions. They should prepare a one-page report on their findings. ### Assessment: - Participation in group activities and presentations. - Quality and depth of insights during the Q&A session. - Homework assignment submission and evaluation. ### Additional Notes: - Encourage students to think critically about the importance of distribution channels. - Provide real-world examples to make the lesson more relatable. - Use visuals and diagrams to illustrate complex concepts for better understanding.


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